Using PPC campaigns can do a lot for the sales of your ecommerce site. Pay Per Click campaigns work by advertising your site and charging you when a customer clicks on the ad. PPC doesn’t need to be difficult so we have put together 5 PPC tips to help you boost your sales. Keep reading to find out more.
Prices
If you really want to make the most of your PPC campaign, you should add some prices to your ads. If you are able to show the customers what to expect when it comes to how much your products are, they are more likely to only click if they can afford that price. This way, you won’t be wasting money on those who are not willing to pay your prices.
Be Specific
If you really want to boost your ecommerce sales using PPC, you need to be very specific in your ads. If you use broad terms or keywords in an attempt to attract anyone, people will likely be clicking your ads only to find that you don’t have what they are looking for. Make sure to be specific and add keywords that sum up your product range clearly.
Include Your USP
If your ecommerce site has a USP – show it in your PPC campaign. If you offer some great services like free delivery or your business has something special, you need to use this to attract your customers. You need to get their attention and so if you highlight your USP they will be more likely to click on your ad.
The Location
If you don’t ship to a certain place, then there is no need for people who live there to be clicking on your PPC ad. You only want to attract people who are likely to live in locations that you can ship to so add your location into your PPC ad. This doesn’t need to take up the whole ad, but you can also use it to your advantage as people like to buy from local companies.
Use Calls to Action
Our final PPC tips for you include adding some calls to action in order to get your customers to actually buy your product. Add things like ‘buy now’ or ‘click here’ if you want to encourage them to visit your site and buy your product. Ecommerce sites often miss out on this simple technique which can actually convert a lot of visitors.
Final Thoughts
If you really want to boost your ecommerce sales, you need to follow our 5 PPC tips. Don’t fall into the trap of trying to attract everyone using your ads as this will only cost you more money than it is worth. Be specific with your wording, include important details and show the price that these customers should expect when they click on your site. Follow these steps and you should see your conversion rate increase and your PPC campaign will be worth it.