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One of the original online electrical retailers in the UK, Electrical Discount UK had a legacy bespoke ecommerce website that limited their ability to develop and evolve their approach to marketing. In need of a more flexible ecommerce solution Electrical Discount UK looked to Magento 2 to provide new product management and digital marketing opportunities. A key consideration for the brief was integrating with their existing EPOS solution from Reference Point, dedicated trade section (B2B) and Hitachi Finance integration.

A competitive market, driven by price and service, the Electrical Discount UK website needed to adopt best practice in user experience and conversion rate optimisation.


  • Magento 2 Website
  • Full Reference Point EPOS Integration – products, sales, customers
  • Reevo Reviews Integration
  • Mobile First Methodology
  • Trade Section – B2B Portal
  • Hitachi Finance Integration

The Results

‘From the initial meeting through to the launch of the EDUK website the process has been excellent. The new Magento framework has given us the flexibility we need to evolve our approach to digital marketing and we continue to work with Magneto on a roadmap focusing on developing conversions.’ Owner, Electrical Discount UK.