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Designed in 1985 by the visionary, Komin Yamada, Global Knives are the worlds best kitchen knives and a recognised premium product in the UK and worldwide. Looking to create a brand to market website that brought to life the brand story and the products, Magneto were approached to create a truly engaging brand experience whilst adopting best practice in ecommerce. Key to the success of the website was delivering the ‘premium’ appeal of the Global Knives brand.


  • Magento 2 Open Source Website
  • SAP B1 Integration
  • Mobile First Approach
  • One-Page Checkout
  • Brand Led Presentation

The Results

Providing a direct to market channel the website has delivered instant sales through developing the appeal of the brand and products. Conversion optimised users can quickly find the products and purchase both on desktop and mobile. The website continues to go from strength to strength strengthen the direct to customers approach for Global Knives.