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A long established natural health business, Hellenia pioneered selling vitamins, supplements and health related products online. However whilst their legacy of online selling stretched back over 15 years their website had been outdated and their growth had matured. Looking to re-invigorate the brand and broaden their appeal to a wider audience, Hellenia approach We Are Magneto with the brief to develop the brand story and create a Magento 2 website that engaged with the audience.


  • Magento 2 Website
  • Ebay/Amazon Integration
  • Health Hub – members based content community
  • Subscription – bespoke re-ordering service
  • Customer Surveys – create on the fly customer surveys
  • Magento 2/Wordpress Hybrid
  • Mobile First Approach

The Results

The Hellenia website is now attracting a broader audience, moving from their traditional demographic of 55+ to a younger customer. The website has developed sales and continues to evolve their conversion rate. The new Magento 2 framework has allowed the product range to be developed and Hellenia now cater for multiple needs.