When you run an e-commerce site, you will want to make it as visible as possible, in order to get more sales and customers clicking on your site. One of the great ways to make websites more visible is by optimising Magento SEO and use on Google. This is relatively easy to do if you follow the steps carefully. In this guide, we are going to take you through how to do this so keep reading to find out more.
High-Impact Pages
To get started, you should first figure out which of the pages on your site are visited the most. These pages are known as the high-impact pages and they might include some pages like your best-selling product pages or your homepage.
In order to optimise your site for Google, you’ll need to figure out what your target keywords are. This will be the words that your target audience search on Google. Once you’ve determined these, you can insert them into the copy on your high-impact pages. Make sure to add some long-tailed keywords in as these will most likely be what your target audience are searching for.
You should also aim to create metadata for each page and optimise your homepage to include keywords and links to your other pages.
Strategic Internal Linking
Another great method for optimising Magento SEO for Google is to use internal linking. You should add more links to your pages including your high priority pages. You can do this in your footer to ensure people can access things more easily and improve your SEO. You should make sure that you don’t add too many links as this will affect your Google ranking and it won’t be attractive to your customers either. You can also generate backlinks by linking to products related to the one that is being shown.
Improving Usability
If you are going to try and improve how your site looks on Google, you should make sure to keep the user experience in mind. To do this, make sure that your website is organised and easy to navigate. Create a search bar if you don’t already have one and make your contact details available for anyone who needs them. You should also make sure that your site is optimised for mobile.
Blogging
If you are running an e-commerce site, then you need to make sure that you are regularly blogging in order to improve the content on your site and add keywords. Blogging will also help you to create backlinks.
Running an SEO Audit
The final thing that you should consider when you are trying to optimise your Magento SEO for Google is to ensure that you run an SEO audit regularly. This can improve your online presence and it should be done every 6 months. Some things that you should consider include getting rid of duplicate content, keeping track of any new updates to Google’s algorithm and adding an XML sitemap.