Gyles Seward Gyles Seward
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Adding product videos to your Magento ecommerce store can actually be a really great way of attracting your customers and improving your sales. Customers will love being able to get more of an insight of your products with your videos, so it is definitely something you should consider. Unfortunately, adding videos to your Magento ecommerce site can actually slow down your site and cause it to crash. This is why you should read our guide below on how to optimise your videos and ensure your site works properly.

Embedded Videos

If you want to add some videos to your Magento ecommerce store, then you can do this by embedding videos from sites like YouTube or Vimeo. Firstly, we are going to talk you through embedding videos from YouTube.

To use a YouTube video, you’ll need to use H.264 to encode them in MP4. You’ll want your video’s framerate to be the same as the original recording. Once you are sure that this is the case, you’ll need to focus on the resolution. Makes sure to use a standard resolution such as 720p or 1080p if you want to avoid black bars appearing across your video.

When it comes to Vimeo, you’ll need to do the same and ensure that your video is coded in MP4 using H.264. Make sure to use the same framerate that the video was recorded in for best results. For the resolution, it will need to be the same as stated for YouTube.

Self-Hosted Videos

When it comes to adding and optimising self-hosted videos to your Magento ecommerce store, the process is a little more complicated.  The format that you will need is an MP4 with H.264 to start off with. You’ll also want to make sure that you are aware of the bandwidth that your video is going to take up. If this is too much, you might need to lower the quality of your video in order to make it run more smoothly.

One of the great ways that you can optimise the settings of your video is by using a third party video converter. This can help to convert the video to the right format for adding to your site to ensure that your site keeps running properly. Make sure to find a video converter that will let you choose the right format and settings.

Final Thoughts

If you don’t already have product videos on your ecommerce site, you should think about adding these sooner rather than later. They can really make a difference to how your customers experience your site and they will be more likely to buy your products if there are videos associated with them. Make sure to optimise your videos before placing them on your site if you want to ensure that your site keeps running properly and is not prone to crashing.