Running a site on Magento can be a great way of bringing your business to life online. With the release of Magento 2, more stores have been taking advantage of the SEO features that this site offers them in order to improve the ranking of their site and bring more customers in. Making your Magento SEO work well is something which takes a little getting used to and some of the features can be quite overwhelming at first. In this post, we are going to take you through some of the basics for Magento SEO so keep reading if you’d like to find out more about this.
Using Rich Snippets
When it comes to your Magento SEO, you should try to use rich snippets to improve how it operates. With this feature, you can show structured mark-up data in Google results from your e-commerce site. This means that you can improve your CTR and SEO and you won’t even need to do much as it is enabled by default!
Upsells and Related Products
If you are selling products from your store on your site, then you’ll want to sell as many as possible. This is why you need to take advantage of the upsell feature. When you use this feature, products that are similar to but more expensive that the one the customer has chosen will be presented to them as an option. The cross-sell feature will show the customer products which are related to what they have ordered, and the related feature will show them additional products to what they are planning to buy. If you add some internal links and connect your products, it will work better overall for your SEO. Not only will you improve your SEO, but you will sell more products using these features.
Optimising Your Product Page
If you really want to optimise your Magento SEO then you’ll love the updates that Magento 2 has for the product page. Make use of the ‘product fields auto-generation template’ which helps you to create meta tags using attributes of the products and templates. If you want to take advantage of this feature, you can find it in the ‘stores’ section of the menu, then in ‘configuration’ then ‘catalog’.
Integration of Schema.org
Another great feature that you should take advantage of if you want to improve your Magento SEO is the integration of Schema.org in this update. This site is used to improve your website ranking in order to have your website be seen by more potential customers.
Google Tag Manager
The final tip in our Magento SEO basics is that you should use the Google Tag Manager to update and create tags for your sites whenever you need to. This great feature will actually help you to improve the number of SEO opportunities that you get so make sure to take advantage of it if you can.