In order to make your ecommerce store as effective as possible – then there’s a lot of planning and organising that needs to be done. There’s no point investing a lot of time and money on an online store that simply won’t convert. It can be a daunting task, especially if it’s someone’s first foray into this kind of business. We’ve put a list of things that you will need to consider below.
The Design and Layout
In terms of the design and layout, there are a few things you need to take into consideration. This includes: consistency throughout your entire website, ensuring the domain name is pretty much impossible to misspell, a clean design so the user isn’t distracted – and make sure that you have clear and concise content for your brand page rather than large paragraphs.
Content is King
You will have no doubt have heard the phrase content is King. You need to make sure that the content is catchy and engages the user. After reading it, you want them to read more about your product. In the product you should ensure you describe your product well, and include high resolution images, and in the description – this should be your main sales content. Include any information that you think users will want to know. Make sure you also update your content on a news or blog section regularly.
Website Quality
This is the first impression people with have of your brand. Make sure that your website is developed to the highest standard possible. Make sure you think about the user experience and make it as easy as possible for the user to get to where they need to be. If you invest in ensuring your website is where you need it to be – then you will increase your conversions at a great rate.
Mobile Compatibility
Websites need to be mobile responsive these days to make the cut. With mobile’s first index – this is incredibly important. You need to make sure that the user can enjoy the same experience on mobile as they can on desktop. The majority of searches these days happen on mobile phones, and you need to make sure you cater for those.
SEO
As good as your website looks, you need to make sure people find it on search engines. There are lots of things you need to take into account like the quality of the content, the keywords you insert and the density of it, the 301’s that you have in place, any internal links and a whole host of other things. You should think of all this before the site has launched.
As well as all of this, you need to make sure that you are constantly testing and improving your website. Install the correct analytics, and collect as much data as you can.